DFW’s Executive Branding Company — 2MM Headshots & Event Photography

The photographer, the studio, and the proprietary 2mm Method™ behind 30,000+ portraits across Dallas–Fort Worth. North Richland Hills home studio, Hurley-trained expression coaching, and a frictionless 4K tethered workflow that delivers same-day. A great first impression can change your life — and we make sure yours works.

20+ Years

BEHIND THE CAMERA

30,000+

PEOPLE PHOTOGRAPHED

5.0 / 171+

GOOGLE REVIEWS

Hurley-Trained

EXPRESSION COACHING

Q: What actually makes 2mm Headshots different from every other DFW headshot studio?

A: Most photographers point a camera and say “relax.” We do something fundamentally different — we coach. The proprietary 2mm Method™ is real-time expression and posture direction, trained under Peter Hurley (widely regarded as the world’s leading headshot expert), and refined over 20+ years and 30,000+ people photographed. Two millimeters is the microscopic distance between a forced smile and a genuine expression of confidence — the subtle narrowing of the eyes, the precise tilt of the jaw, the small shift that turns an ordinary portrait into one that signals competence and trust. The entire studio is built around finding and coaching that 2mm shift, in real time, for every person in front of the lens. The result: anyone can leave with a headshot they actually love — even people who have always hated being photographed.

Peter Szpakowski, founder + photographer of 2mm Headshots and Event Photography in North Richland Hills, TX — Hurley-trained, 20+ years experience, 30,000+ people photographed

Meet Peter Szpakowski

Peter Szpakowski is the founder and photographer behind 2mm Headshots and Event Photography. Over more than 20 years and 30,000-plus people photographed, he has developed a simple conviction: nobody is “unphotogenic” — they have just never been coached.

Trained by Peter Hurley — widely regarded as the world’s leading headshot expert — Peter pairs that gold-standard expression coaching with a fast, modern technical workflow. The result is a session that feels relaxed and collaborative, and images that look like you on your best day. From a single executive headshot to a Fortune 500 team of 300 in a single day, every client gets the same coaching, the same lighting precision, and the same fast delivery.

Based in North Richland Hills with the elite mobile studio covering the entire DFW metroplex, plus nationwide on-site coverage on request.

Individual Session Packages

Three simple packages cover every individual session — headshots, portraits, branding, model, actor — same proprietary 2mm Method™ coaching included in every tier. Pick by deliverable, not by category.

FULL LIBRARY · UP TO 90 MIN

The Legacy Identity

$1,350 package

$150 session + 10 retouched images

The definitive branding experience for those who refuse to blend in. The Legacy Identity is our most immersive session — a deep dive into the 2mm Method™ to create a complete library of 10 retouched masterpieces. This tier allows for a sophisticated blend of studio headshots, environmental portraits, and lifestyle branding — providing enough content to fuel your marketing and social media for the entire year. We meticulously craft each frame to reflect your authority and authenticity, ensuring your professional identity is as commanding as your expertise.

For a truly limitless portfolio, additional retouched images: $50 each.

ALA CARTE

The Essential Edge

$150 session

+ $150 per retouched image

Precision meets performance. The Essential Edge is for the professional who understands a single micro-expression can define a first impression. The proprietary 2mm Method™ coaches the subtle shifts in confidence and approachability traditional photographers miss. Flexible ala carte structure — build your visual brand at your own pace, every image you select a masterclass in professional presence. Perfect for a singular high-stakes LinkedIn update, a fresh business card, or a refined board portrait.

Each additional retouched image: $150 (flat ala carte rate).

Individual sessions only. Groups of 4+ require a custom quote — request a group / event quote here. The 2mm Method™ expression coaching, cinematic lighting, real-time 4K tethered review, and professional retouching are included in every tier.

Q: Why “2mm”? Where does the name come from?

A: Most people arrive at a photo session feeling like they have to “perform” for the camera — and worry about looking stiff or forced. The name 2mm comes from the fix. Two millimeters is the microscopic distance between a forced smile and a genuine expression of confidence — the subtle narrowing of the eyes, the precise tilt of the jaw, the small shift in shoulder weight that turns an ordinary portrait into one that signals competence and trust. The studio name is the standard. Everything we do is built around finding that 2mm shift in real time, on the tethered monitor next to you, for every person in front of the lens.

Peter Szpakowski coaching the 2mm Method™ expression direction during an individual headshot session at the 2mm Headshots studio in North Richland Hills, TX

High-Tech Logic Meets High-End Coaching

Most premium studios sell a slow, boutique experience. We engineered ours for the pace of North Texas business — and the deadlines real professionals actually live with. Elite expression coaching is paired with a frictionless technical process: 4K real-time tethered monitoring right next to you, so you review and refine your shots on a large screen as they happen. No guessing. No anxious wait. No “we’ll see what came out” surprise weeks later.

Our Mobile Executive Studio framework brings world-class lighting directly to your office, so leadership teams look cohesive and elite without losing a day of productivity. Whether it is one CEO or a team of 300 in a single day, the system delivers the same coaching, the same lighting, and the same same-day delivery — which is why DFW law firms, financial groups, hospital systems, and growing companies choose 2mm.

Q: Why would I bring a studio to my office instead of sending the team out?

A: Three reasons. (1) Productivity. Sending 50 people across town to a studio costs a full day of billable time each. We bring the elite mobile studio to you and each person is in and out in 8–10 minutes — including the coaching. (2) Consistency. Every team headshot ends up with the same lighting, same background, same energy — the unified look that bios and directories need. Headshots taken at different studios on different days never match. (3) Same-day delivery. On-site retouching laptop means each person gets their final retouched file the same day, often within minutes. The whole team has new headshots up on the website and LinkedIn before the week is over. That is what the Mobile Executive Studio framework was built for.

Watch: why a coached headshot beats every selfie

Three minutes that explain why 30,000+ DFW professionals stopped settling for cell-phone photos and started booking coached sessions. If you’re on the fence about whether a real headshot is worth it for your business, LinkedIn refresh, or brand — press play.

“I’m not photogenic” — the 2mm Method™ fixes that

If you’ve been dodging the headshot update for years because you “hate having your picture taken,” this one is for you. Real-time coaching of the two-millimeter eye, jaw, and posture shifts that turn camera-tense into camera-confident — even for clients who arrive convinced they’re un-photographable.

After 30,000+ people photographed across DFW, we have yet to meet a client the 2mm Method™ does not work on. Camera-shy welcome.

Our Journey

15+ years of building one of DFW’s most-trusted headshot studios — one specialty at a time.

2009

Founded as a physique photographer for professional bodybuilding and fitness — where coaching, lighting precision, and posing under pressure became the foundation.

2016

Expanded into professional headshots and portraits — and trained under Peter Hurley, applying world-class expression coaching to corporate clients across DFW.

2020

Added large-group + corporate team headshot photography. Built the Mobile Executive Studio framework to bring elite studio lighting directly to DFW offices.

2023

Opened the private studio at 8713 Airport Fwy, Suite 314, North Richland Hills — the central DFW home base for individual + executive headshots.

By the Numbers

The numbers behind 15+ years of DFW headshot work.

20+

Years behind the camera

30,000+

People photographed

20,000+

Professional headshots

300

Headshots in a single day

5.0 / 171+

Google reviews

Same-Day

Retouched delivery standard

25+

DFW cities served

Nationwide

On-site coverage available

What We Photograph

Every standard session runs on the same coaching, the same lighting, and the same same-day delivery standard.

Individual Headshots

One person, one session. LinkedIn, corporate, branding, lawyer, financial advisor, executive, healthcare provider.

Group + Team

Mobile Executive Studio for Fortune 500, BigLaw, hospital systems, brokerages. 5 people or 300 in a single day.

Event Headshot Booths

Branded same-day headshot activations at conferences, trade shows, sales kickoffs, association meetings.

Event Photography

Full conference + keynote + gala + training + corporate retreat coverage across the major DFW venues + nationwide.

Branding Photography + Video

Lifestyle personal brand portrait libraries + interview-style brand video for entrepreneurs, executives, authors, speakers.

Traditional + Senior Portraits

Family, multi-generational, senior pictures, holiday card sessions, anniversary milestones — the heirloom print.

Actor Headshots

Casting-ready commercial + theatrical + character + child + voiceover books for Actors Access, Casting Networks, Backstage.

Model Headshots + Portfolios

Agency-ready comp cards + 5-shot portfolio books — fashion, commercial, print, editorial, fit, parts, kids, mature.

From the Studio

Where to Find Us

2mm Headshots & Event Photography, LLC
8713 Airport Fwy, Suite 314
North Richland Hills, TX 76180
(817) 778-0132

Photographing professionals across the entire Dallas–Fort Worth metroplex — Dallas, Fort Worth, Irving, Las Colinas, Arlington, Plano, Frisco, Allen, McKinney, Southlake, Westlake, Colleyville, Keller, Grapevine, Trophy Club, Highland Village, Lewisville, The Colony, Coppell, NRH, Hurst, Bedford, Watauga, Haltom City, and beyond. Nationwide on-site coverage for corporate clients available on request.

About 2mm — FAQs

Ready to put the 2mm Method™ to work?

Book a session and walk out with a headshot that signals confidence before you say a word — coached, lit, retouched, and delivered the same day.